UUA President Bill Sinkford Capitalized On The Knoxville Tennessee Shootings For The UUA's National Marketing Campaign
Sinkford said that the media attention following the shootings, which exposed many people to Unitarian Universalism for the first time, had been a revelation. “We . . . . came to believe that, properly staffed, we could make earned media, rather than paid media, the center of our [marketing] effort,” Sinkford said. “We are hoping in this coming year to pay for fewer, if any, print ads, but to work for and get far more press coverage, both print and broadcast, about who we are and what we stand for.”
I look forward to seeing what President Sinkford and the UUA will dream up to create more "earned media" for Unitarian*Universalism.