The Emerson Avenger

The Emerson Avenger is a "memory hole" free blog where censorship is scorned. This blog will "guard the right to know" about any injustices and abuses that corrupt Unitarian Universalism. Posters may speak and argue freely, according to conscience, about any injustices and abuses, or indeed hypocrisy, that they may know about so that the Avenger, in the form of justice and redress, may come surely and swiftly. . . "Slowly, slowly the Avenger comes, but comes surely." - Ralph Waldo Emerson

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Location: Montreal, Quebec, Canada

In 1992 I underwent a profound revelatory experience of God which revealed that the total solar eclipse "Eye of God" is a "Sign in the Heavens" that symbolizes God's divine omniscience. You may read about what Rev. Ray Drennan of the Unitarian Church of Montreal contemptuously dismissed as my "psychotic experience" here: - This revelatory religious experience inspired me to propose an inter-religious celebration of Creation that would take place whenever a total solar eclipse took place over our planet. You may read about what Rev. Ray Drennan and other leading members of the Unitarian Church of Montreal falsely and maliciously labeled as a "cult" here: - I am now an excommunicated Unitarian whose "alternative spiritual practice" includes publicly exposing and denouncing Unitarian*Universalist injustices, abuses, and hypocrisy. The Emerson Avenger blog will serve that purpose for me and hopefully others will share their concerns here. Dee Miller's term DIM Thinking is used frequently and appropriately on this blog. You may read more about what DIM Thinking is here -

Friday, February 14, 2014

New UUA Corporate Identity Logo 2014

Some Big Fat U*U News was revealed yesterday:

The Unitarian Universalist Association has a brand spanking new Big Fat U*U Logo. 

You can see it pictured below.

The announcement "The UUA Brand Story" came out as well.

There was also an episode of "The VUU" that discussed some of the story behind the new UUA's new logo; watch the last 30 minutes of this U*UTube video for that conversation.

There was quite a bit of talk about this in the social networking media yesterday among UUs (and some of our non-UU friends who joined in).  It would seem (as many pointed out) that how you see this new, airy, abstract logo is a bit of a Rorschach test. 

What do you see?

Rev. Tom Schade had a few posts on his blog that (along with the comments) might give you a feel of how the discussions went.  The first post he wrote was "Behold the New Logo".  This was followed by "UU Ministers discuss new logo".  The most recent of his posts on the topic (where I was unable to post a comment) is "Painful".  It has been interesting to read such Big Fat U*U Reactions, leading some to speculate that maybe the tension/emotion isn't really about the logo... but more about feelings about the UUA, or authority (including ministerial authority), or what have you.

No logo is going to please everyone, ever.  I can say that this new one has grown on me over the past 24 hours. In the Big Fat U*U End, it's just a major part of the corporate identity of The U*U Movement aka The Tiny Declining Fringe Religion.  I believe that how people see Unitarian Universalism will have much more to do with how U*Us are in their U*U communities and in the real world; then others might notice U*Us and (eventually) the UUA's brand spanking new logo.

On the other hand, this is apparently "part one" of a re-branding effort, so I'm waiting with hope on what is to come.

Meanwhile, Rev. Cynthia Landrum has written "An Open Letter to the UUA", which is a very thoughtful response to this Big Fat U*U FiASSco. I like many of her suggestions about ways that the UUA can help congregations, particularly its numerous smaller ones.

I am mindful that it took much longer than 24 hours for the last logo (shown above) to grow on me.  When it was revealed in 2006 it was critiqued as looking "too corporate", and it was ridiculed with names like "the bear trap", "the Venus fly trap", and (my personal favorite) "the logo of Guadalupe".  But it did grow on me, and on many U*Us.

It is human nature to have an immediate reaction to a new image, maybe particularly a new logo for something that we hold dear.  Some of you will immediately like or even love the new logo (at the top of this post). Some of you will feel ambivalent or not strongly about it. And some of you will immediately dislike it. I suppose that's inevitable.  But like the great Taoist and Zen story (that I shared in my recent sermon "Beautiful Losers") puts it, "We'll see".

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Anonymous Anonymous said...

interesting stuff, it goes to show how much thought and effort are put into the smallest things in buisness. Nice blog man, followed!

Corporate Identity

Wednesday, August 06, 2014 1:13:00 am  

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