Is The UUA National Marketing Campaign A Death Rattle?
That is the question. . .
That David Dent, author of “Alex Webster and the Gods” and researcher of developments and trends in religion and society, has just asked on his DavidDent.net blog.
Here are his exact words -
Earlier this month, the Unitarian Universalist Association announced the launch of its first nationwide advertising campaign in fifty years. Ads in Time magazine and on its website, Time.com, are scheduled to begin in early October with the goal of raising awareness of Unitarian Universalism “as a viable religious option,” said UUA President William G. Sinkford. Is it a death rattle or a new beginning?
And here is the terse response that I just submitted to David Dent's somewhat impertinent pertinent question about the life expectancy of Unitarian*Universalism aka U*Uism -
In that the UUA national marketing campaign is almost certainly due to the fact fact that the Unitarian Universalist Association finally got around to facing the fact that Unitarian*Universalism aka U*Uism has had pretty much stagnant membership figures since the UUA was formed in 1961 and is thus actually steadily losing ground as a percentage of the overall population. As far as I am concerned the UUA is putting the marketing cart before the welcoming horse. I expect that a good number of those people who are illusioned into visiting, and possibly even joining, U*U "churches" aka U*U "Welcoming Congregations" will inevitably become disillusioned with a "church" where God believing people, to say nothing of God Herself. . . are not particularly welcome.
More detailed responses to the UUA's national marketing campaign may be read in the following blog posts or blog comments -
Some UUA National Marketing Campaign Talk For President Bill Sinkford and Gini Courter To Answer To. . .
First national Unitarian Universalist media campaign comment on Rev. Dr. Daniel O'Connell's blog
Unitarian Universalists On The Right Track comment on Let's get things back into perspective here! blog
That David Dent, author of “Alex Webster and the Gods” and researcher of developments and trends in religion and society, has just asked on his DavidDent.net blog.
Here are his exact words -
Earlier this month, the Unitarian Universalist Association announced the launch of its first nationwide advertising campaign in fifty years. Ads in Time magazine and on its website, Time.com, are scheduled to begin in early October with the goal of raising awareness of Unitarian Universalism “as a viable religious option,” said UUA President William G. Sinkford. Is it a death rattle or a new beginning?
And here is the terse response that I just submitted to David Dent's somewhat impertinent pertinent question about the life expectancy of Unitarian*Universalism aka U*Uism -
In that the UUA national marketing campaign is almost certainly due to the fact fact that the Unitarian Universalist Association finally got around to facing the fact that Unitarian*Universalism aka U*Uism has had pretty much stagnant membership figures since the UUA was formed in 1961 and is thus actually steadily losing ground as a percentage of the overall population. As far as I am concerned the UUA is putting the marketing cart before the welcoming horse. I expect that a good number of those people who are illusioned into visiting, and possibly even joining, U*U "churches" aka U*U "Welcoming Congregations" will inevitably become disillusioned with a "church" where God believing people, to say nothing of God Herself. . . are not particularly welcome.
More detailed responses to the UUA's national marketing campaign may be read in the following blog posts or blog comments -
Some UUA National Marketing Campaign Talk For President Bill Sinkford and Gini Courter To Answer To. . .
First national Unitarian Universalist media campaign comment on Rev. Dr. Daniel O'Connell's blog
Unitarian Universalists On The Right Track comment on Let's get things back into perspective here! blog
Comments