The Coors Light Colder Than Most People From Toronto Billboard Advertising Campaign Didn't Go Over So Well With Most People From Toronto. . .

Update: All you good people from Toronto who are visiting the TEA blog thanks to its high ranking in (in)appropriate Google searches for information about the Coors Light Toronto*nian bashing marketing coup cum public relations disaster will probably like the modified images of the "less than cool" Coors Light billboard ads that I posted to the Occam's Zweihänder blog last night. Feel free to grab them and spread them around the internet a bit but I would appreciate it if you let people know where you found them. Now back to corpse-cold Unitarians. . .

But it *could* be a great marketing coup for not only most Toronto Unitarians aka Toronto U*Us but corpse-cold Unitarians U*U World-wide if the Canadian Unitarian Council aka CUC and/or the Unitarian*Universalist Association of Congregations aka the UUA can persuade Molson*Coors Canada to change its rather "less than cool" (with most people from Toronto anyway. . .) Coors Light billboard advertising slogan -

COLDER THAN MOST PEOPLE FROM TORONTO

to

COLDER THAN MOST CORPSE-COLD UNITARIANS

I see this bold marketing ploy as a classic win*win situation for both Coors Light pseudo-beer and corpse*cold Unitarian*Universalism, especially if a whole bunch of corpse*cold Unitarian U*Us scream bloody murder when the Coors Light billboards go up and force Molson*Coors to kill the "less than cool" advertising campaign thus reaping a whole lot of national and even international free publicity for both Coors Light pseudo-beer and *the* tiny declining fringe religion known as Unitarian*Universalism aka The U*U Movement.

I mean *any* publicity is good publicity.

No U*Us? :-)

Come to think of it. . .

Unitarian*Universalism could take a cue from a famous Canada Dry ginger ale marketing slogan -

The Champagne of Ginger Ales

and henceforth market itself as -

The Coors Light Of Religions. :-)

Well look at that!

Molson*Coors Canada puts the UUA, the Unitarian Church of Montreal and any number of other corpse*cold Unitarians to shame when it comes to publicly apologizing for offending ANYONE. . .